The Heineken Experience attraction is located in the building of the original brewery in the center of Amsterdam. In 1988 the brewery closed down due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a self-guided interactive journey through the world of Heineken. People also like to call it the Heineken Museum. Because of the self-guided element, you will have plenty of time to discover the world of Heineken at your own pace and have a Heineken Experience of your own.
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